What is a consistent message? In relation to internal business, a consistent message involves communicating the same message across all facets, including departments.

Corporate communication has grown exponentially and is now more complex. There are more people, processes, technologies and media channels required to orchestrate the development and delivery of a correct, consistent and constant message.

Correct means that the information conveyed is accurate and comes from a reliable source. Everyone in an organisation should receive correct information.

What does it mean to be consistent in your communications? It means taking a fully integrated approach across the organisation – directly and indirectly. Direct communication is verbal and non verbal messages that are transferred directly between two or more individuals. Indirect communication includes the platforms and messaging you use to speak to your audiences, even the colours and visuals you use to represent who you are.

By its very nature, consistency leads to understanding, awareness and loyalty. Ultimately, consistency leads to trust.

As your organization delivers the correct information, and uses consistent methods, ensure that the flow of information is constant.

It takes an individual hearing the message approximately seven times before it is absorbed, and they are then inspired to take action. Ensuring key messages are accessible across multiple platforms for people both inside and outside the organisation to hear and understand is a key factor when integrating those messages in organisational culture.

Consistency is especially important and critical for ongoing success as everything your organisation says has an impact on the perceived value of the organisation. One comment made out of context, saying something that is out of alignment with corporate messaging, could see your share

price drop and company vision become blurred.

Being consistent in your communications can greatly impact your bottom line. The good way for an organisation to practice consistency is to adopt a proactive strategy that identifies spokespeople in all departments, and then empower them with corporate key messages and processes to follow. This will not only avoid volatility and confusion, but will also contribute to creating a more memorable and stronger bond within people in the organisation, driving clear vision and values, and base for success.

Many organisations acknowledge that consistent communication is the cornerstone of any business’s success and survival. Workplace communications have positive outcomes for increasing productivity, improving efficiency, and enhancing employee satisfaction and morale.
 
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